Egyptian Influence

NYFW AW14 Highlights: Day 4: Mara Hoffman

African inspiration has been influential within Mara Hoffman's collections since the brands beginnings as Circle in 2000. Circle ran for five years and consisted of one-off hand batiked pieces. 2005 saw the growth of the brand into Mara Hoffman and although the brand has grown it has managed to keep hold of it's original identity and influences, Egyptian influence in particular seemed to shine through in this collection.

Gold detailing was the common theme running through this collection and something we are noticing throughout NYFW, the gold 60s feel boots at Katya Zol are a good example of this.

The Mara Hoffman detailing gave a different feel with uniform gold arms cuffs, rings, collars and necklaces alongside gold nails and gold dipped hair. This all gave the feeling of a rich collection were the accessories played a key part in the strength of the look. 

This detailing was set off against deep jet blacks, crisp whites and creams all of which created a back drop for both the gold detailing and rich bright jewel colours within the garments. A splash of deep midnight blue was shown on the final piece of this collection and is a colour that seems to be coming through for the season. Whist a camel jumper indicated a subtle sense of humour to the brand. 

Mara Hoffman is one of our top brands, we love the influences from other countries and the strong sense of identity that has been carried through since the brands inception whilst still managing to offer something new.